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Indirect Land Use Change: The Theory that Became Law by Serō Ag Strategies Biofuels, models, and the challenge of measuring what can’t be seen Read on Substack
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AuthorJohn is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences. Archives
July 2025
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