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The Argument for Real Christmas Trees by Serō Ag Strategies As we pack up Christmas décor for another year, consider a new way of thinking about Christmas trees. Read on Substack
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AuthorJohn is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences. Archives
December 2025
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