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March 19, 2026

3/19/2026

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Before the Tap Runs Dry by Serō Ag Strategies

Why Corpus Christi’s water crisis is a warning to the rest of the country

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February 25, 2026

2/26/2026

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The Human Cost of Conservation by Serō Ag Strategies

What happens when agriculture declines in a rural community?

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January 29, 2026

1/29/2026

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Making Sense of GHG Models in Agriculture and Fuel Markets by Serō Ag Strategies

Your high-level guide to common GHG models that influence the decisions affecting your business.

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December 29, 2025

12/29/2025

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The Argument for Real Christmas Trees by Serō Ag Strategies

As we pack up Christmas décor for another year, consider a new way of thinking about Christmas trees.

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November 26, 2025

11/26/2025

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Beyond the Thanksgiving Centerpiece by Serō Ag Strategies

In honor of the holiday, let's talk turkey.

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    John is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences.

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