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When Water Is No Longer a Given

7/29/2026

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When Water Is No Longer a Given by Serō Ag Strategies

Lessons from global water crises and the growing pressure on the resources that sustain us.

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June 30, 2026

6/30/2026

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The Sustainability Standard That Doesn't Exist by Serō Ag Strategies

Sustainability doesn't look the same from one industry to the next. This is especially true for animal agriculture.

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May 27, 2026

5/27/2026

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The Data Center Next Door by Serō Ag Strategies

What AI’s Appetite for Water and Power Actually Means for Agriculture

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April 29, 2026

4/29/2026

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The Fertilizer Problem Rearing its Ugly Head by Serō Ag Strategies

What today’s fertilizer crunch is telling us about the system we’ve built

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March 19, 2026

3/19/2026

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Before the Tap Runs Dry by Serō Ag Strategies

Why Corpus Christi’s water crisis is a warning to the rest of the country

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    John is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences.

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