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Indirect Land Use Change: The Theory that Became Law by Serō Ag Strategies Biofuels, models, and the challenge of measuring what can’t be seen Read on Substack
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The Best Will Be Better Tomorrow by Serō Ag Strategies How industries that challenge their own success redefine the future Read on Substack |
AuthorJohn is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences. Archives
December 2025
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