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Indirect Land Use Change: The Theory that Became Law by Serō Ag Strategies Biofuels, models, and the challenge of measuring what can’t be seen Read on Substack
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The Best Will Be Better Tomorrow by Serō Ag Strategies How industries that challenge their own success redefine the future Read on SubstackWhere Power is Drawn by Serō Ag Strategies Gerrymandering shapes access to everything around us Read on SubstackWe Can’t Unbuild a World Made of Plastic by Serō Ag Strategies The hidden plastic problem reshaping soil, food, and human health Read on SubstackBalancing Productivity and Stewardship With Fertilizer by Serō Ag Strategies Exploring the economic, environmental, and political forces behind modern fertilizer use Read on Substack |
AuthorJohn is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences. Archives
July 2025
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