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Making Sense of GHG Models in Agriculture and Fuel Markets by Serō Ag Strategies Your high-level guide to common GHG models that influence the decisions affecting your business. Read on Substack
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The Argument for Real Christmas Trees by Serō Ag Strategies As we pack up Christmas décor for another year, consider a new way of thinking about Christmas trees. Read on SubstackBeyond the Thanksgiving Centerpiece by Serō Ag Strategies In honor of the holiday, let's talk turkey. Read on SubstackIndirect Land Use Change: The Theory that Became Law by Serō Ag Strategies Biofuels, models, and the challenge of measuring what can’t be seen Read on SubstackThe Best Will Be Better Tomorrow by Serō Ag Strategies How industries that challenge their own success redefine the future Read on Substack |
AuthorJohn is cofounder of Serō and specializes in sustainability and economic analysis. He believes techno-economic models are only as useful as their creators’ ability to convey that usefulness, so he strives to write in a way that's accessible to all audiences. Archives
December 2025
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