WHY SERŌ?Derived from the Latin verb meaning to produce, to bring forth or to propagate, Serō captures the essence of what U.S. farmers do each day. Whether raising families, crops or cattle, each day brings with it an opportunity to cultivate anew. Serō Ag Strategies aspires to do the same, empowering U.S. farmers and their partners across the supply chain to use their God-given abilities to bring forth a better future.
|
Serving as a bridge between farmers and their downstream supply chain partners, Serō offers the expertise and contacts of a multinational corporation with the responsiveness and personal touch of a boutique consulting firm. We specialize in sustainability and economic analysis and communication, believing techno-economic models are only as useful as their creators’ ability to convey that usefulness.
|
ABOUTJohn Duff is founder of Serō, leading all analytical and communication activities with an eye toward the bigger picture. He also serves in an official capacity with the sorghum industry. In addition to leading Serō, John and his wife, Amanda, are real estate investors specializing in the acquisition and management of prime, predominately irrigated farmland in West Texas. They also own residential rental properties in the area.
|
John’s capacity to build relevant initiatives and partnerships is exceptional. He is bright, committed and brings the talent we need in the value chain to ensure success for organizations and businesses creating sustainable practices and models.
|